The first-ever “Thursday Night Football” game on Amazon’s Prime Video averaged 13.03 million viewers — better that Amazon projected — according to Nielsen.
That figure also includes the local broadcasts in the home markets of the Kansas City Chiefs and Los Angeles Chargers.
Amazon had guaranteed advertisers at least 12.5 million viewers for the Thursday night games. Variety said the viewership for the Sept. 15 game, won by the Chiefs, exceeded the 8.84 million people who watched last season’s Thursday night opener on NFL Network and through digital services.
Prime is a subscription-only service that costs $139 a year and includes a variety of benefits, including free shipping on purchases made on Amazon. CNBC reported that a record number of people who wanted to watch last Thursday’s game signed up for Prime — more than on Black Friday or Cyber Monday.
The Cleveland Browns and Pittsburgh Steelers meet Thursday night to kick off Week 3, with Al Michaels and Kirk Herbstreit on the call.